Last Thursday, the World of Warcraft (WoW) community set out on an epic and worthy new quest: make a difference in the global response to COVID-19 through the latest World of Warcraft Charity Pet program, with donations directly supporting the medical humanitarian aid organization Doctors Without Borders/Médecins Sans Frontières (MSF). The Charity Pet program is one of several initiatives, including the Call of Duty Endowment United Pack and King’s support of animal rescue charity Battersea, championed by Activision Blizzard that leverage its player community to support global fundraising initiatives.
Since Blizzard Entertainment debuted its first WoW charity pet in 2009 (a scrappy companion known as the Pandaren Monk), the game’s global community has earned a reputation for its incredible generosity and readiness to join forces for a good cause. Together they’ve raised more than $16 million for various charitable organizations and efforts around the world and have adopted a menagerie of adorable in-game critters like the feisty Cinder Kitten or Dottie, the curious baby alpaca, along the way.
For the latest charity pet program, players have the opportunity to add not just one, but two pets to their collections by reaching two distinct donation goals. Here’s how it works:
Between now and April 26, players can donate any amount they wish directly to MSF through the MSF donation site, where all contributions will benefit the MSF COVID-19 Crisis Fund that supports the organization’s global response to the pandemic (donations will be collected by MSF-USA).
Once a goal of $500,000 (USD) has been reached, Blizzard will make Bananas, a cute baby gorilla, available for everyone playing modern World of Warcraft as a thank-you, whether or not they were able to donate.
In addition, if a goal of $1 million (USD) is reached, everyone will receive a second pet, Daisy the sloth—an all-new companion that players can carry with them everywhere they go, right on their characters’ backs.
To help spread the word, Blizzard and MSF are inviting WoW streamers and content creators to rally their own communities to the cause by streaming on Twitch and creating their own fundraising page. There, they can set milestones, track contributions, and message donors. Creators interested in participating can visit the MSF donation site, where they can register their streams and access helpful resources, including the MSF streaming guidelines and toolkit.
To learn more about the charity pet program or to find out how to donate, visit the official World of Warcraft site.
Blizzard has teamed up with Doctors Without Borders/Médecins Sans Frontières (MSF), an independent international medical humanitarian organization that delivers emergency aid to people affected by armed conflict, epidemics, natural and human-made disasters, and exclusion from health care in more than 70 countries. Teams provide lifesaving medical assistance to people who need it most, regardless of race, religion, or political affiliation.
The MSF COVID-19 Crisis Fund aims to raise urgently needed money for the organization’s emergency response to the COVID-19 pandemic. Money raised through the fund will support MSF’s COVID-19 response activities worldwide, including program costs related to treating people with the virus and addressing the impacts of the pandemic on MSF regular programs.
The objectives of the MSF global response to COVID-19 are to:
A majority of funds will be used towards:
If you would like to donate to this cause through the WoW charity pet program, visit the MSF donation site. For more information on the MSF COVID-19 response, visit the organization’s website. For updates on the progress of the World of Warcraft charity pet program, visit the World of Warcraft website—or keep an eye right here on the Activision Blizzard Newsroom.