CHIEF COMMERCIAL OFFICER, ACTIVISION BLIZZARD
Armin Zerza serves in a dual role as Chief Commercial Officer of Activision Blizzard and Chief Operating Officer of Blizzard Entertainment. As Chief Commercial Officer of Activision Blizzard, Armin oversees global sales, supply chain, go-to-market, and partnerships for Activision Publishing, Inc. As Chief Operating Officer of Blizzard, Armin oversees all commercial and operational functions for the company, including franchise commercial leaders, marketing, communications, finance, business intelligence, legal, and the company’s owned-and-operated Battle.net distribution platform. This entails ensuring balanced top- and bottom-line growth; leading the strategy for business, franchise, and platform development; and creating value based on efficient and effective resource allocation toward the best business opportunities.
At Activision Blizzard, Armin champions sustained, values-based growth for the company’s businesses. He works globally with leadership from across the organizations to understand opportunities and risks in order to create optimal business plans and financial systems—and operate effectively against those plans in each region—in support of Blizzard Entertainment and Activision Publishing’s blockbuster franchises.
Armin joined Activision Blizzard in August 2015 with more than 20 years of senior leadership experience at Procter & Gamble, serving in North America, Europe, Asia, and Latin America. He has held a number of CFO roles across Procter & Gamble, including Procter & Gamble’s global M&A team and multibillion-dollar businesses, such as European Baby Care and Latin America divisions. Armin also serves as a board member of the Italy Procter & Gamble-Fater and Spain Procter & Gamble-Arbora & Ausonia joint ventures. He holds a degree from Vienna University.